This is not a new discussion, but I am faced with this question. Can a real world presence help your online sales. When the item you are selling is aimed at “real people”, not gadget heads like me.
Does it help to see the product on a shelf, to get people to buy? In a strange twist, I am considering having an in-store purchase leading to on-line fulfilment. It is not new, prepaid phone cards and French ISP’s use this model.
There is no purpose in having our own stores, but placing the items on a specialised stores’ shelf might well be a way to drive more people to completion.
If you have any comments on this… Let me know, I’d be glad to have your thoughts.
